Ask Yourself
Do you offer cash back if the full value of a paper Gift Certificate is not used, or for returns that are not accompanied by a receipt?
Issuing store credits on a Gift Card ensures that all of the funds remain within a merchants business. Chances are good that when the customer returns to the store at a later date, they will spend even more than the original value on the card.
Do you have multiple locations?
Gift and Loyalty cards can be used in any of the locations, and headquarter reporting is available for record keeping in the central office. You can even combine cards with other Merchants in your area.
Do you currently issue paper gift certificates?
Manual tracking of the gift certificates is a bookkeeping nightmare! Electronic gift cards substantially decrease the amount of time it takes to record the certificate information and perform the transaction. Research shows gift certificate sales increase at least 10 to 15 percent when companies switch from a paper-based program to an electronic one. |